Read the Story (Ch. 2)

Well, we left off last week with some questions to your business $'s and a reference to "Benchmarking" your business' key financial numbers. Benchmarking, in a nutshell, is a comparison of your financial performance versus another company's, preferably in your same or similar industry. However, let's not get the cart-before-the-horse. Let's take a little closer look at some of those pesky questions we asked in the last post.

Starting with the first question, "Do we have enough cash", what do we need to look at or calculate to figure this out or even think about a comparison in our industry? The hint is in the words "cash" and "debts",