Read the Story (Ch. 2)

Well, we left off last week with some questions to your business $'s and a reference to "Benchmarking" your business' key financial numbers. Benchmarking, in a nutshell, is a comparison of your financial performance versus another company's, preferably in your same or similar industry. However, let's not get the cart-before-the-horse. Let's take a little closer look at some of those pesky questions we asked in the last post.

Starting with the first question, "Do we have enough cash", what do we need to look at or calculate to figure this out or even think about a comparison in our industry? The hint is in the words "cash" and "debts",

Read the Story & Take Action

Ever sat down and read inspirational material? Any self-help or motivational business books from industry gurus and ultra-successful President's, CEO's and Sales People? Of course you have; We all have at one point or another. The real question is what did you do with the information. Most of you probably took some sort of action with specific recommendations from the books or videos, which is great. So, have you ever read the story of your business?